Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
So the question is what do digital marketers manage and how to learn managing?
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Now digital marketing courses are available online and classroom training both in India. West Delhi has its best classroom training in major areas of West Delhi. One of the best known institutes is “CLICK PERFECT”. It is located in 7 major areas of West Delhi. So you can enroll yourself in one of the institute for proper certifications and guidance with placement assistance and learn digital marketing to lead tomorrow.
- Gain the insights of the concepts of digital marketing and work towards achieving competitive advantage
- Understand how to use digital marketing, using search engines and social media (Main pillars of digital media)
- Overview of digital marketing
- Case study presentations
- Web marketing
- Search engine optimization
- Social media marketing
- Google adwords
- Mobile marketing
- Email marketing
- Video and audio marketing
- Copy writing for the web, social media and mobiles
- Review and presentations
About grading system and Instructors
First of all congratulations, you have entered the world of digital marketing.
Grades will be break down in the following
Test – 50 %
Classroom participation – 10 %
Final group project – 40 %
Total – 100
Your final grade will be determined by your understanding of the course materials, case study analysis, and ability to creatively apply the concepts in real world scenarios via the final group project.
All instructors are industry expert having more than 7 years of knowledge in this field. With a bit of hard work you can begin to gain a proficiency in these areas and provide yourself with a great opportunity for job placement and career advancement through research, strategy, execution, measurement and adjustment of online campaigns.This course will seek to provide you with that knowledge.
Eligibility:Corporate professionals, fresh and young graduates, entrepreneurs, academicians, owner-managers, senior and middle level managers.
How to apply for the course: Please fill the online application form. Please also fill up the offline application form. Go to our site and enroll yourself today (institute. Clickperfect)
Commencement of classes – February onwards